Privacy Policy

Pakistan Software Export Board (hereinafter referred to as “PSEB”) recognizes the importance of protecting personal information of users who access and use the PSEB Portal website for Japan Market (hereinafter referred to as the “Website”). PSEB is committed to handling personal information appropriately and securely in accordance with the following policy.

1. Information We Collect

PSEB may collect the following information in the operation of the Website.

(1) Information Provided via the Inquiry Form

When users submit inquiries through the inquiry form on the Website, the following information is collected:

  • Name (Required)
  • Email address (Required)
  • Company name (Required)
  • Job title / Position (Optional)

(2) Information Related to the Use of the AI Chatbot

When users interact with the AI chatbot provided on the Website, the following information may be collected:

  • Questions, messages, or other content entered into the chatbot
  • Technical information such as date and time of use, IP address, browser type, and other access-related data

※ Users are advised not to enter personal information or confidential information into the AI chatbot.

(3) Access and Usage Information

For the purpose of improving services and understanding usage trends, the Website may collect browsing history and usage environment information through cookies or similar technologies.

2. Purpose of Use of Personal Information

The personal information collected will be used only for the following purposes:

  • Responding to inquiries and communicating with users
  • Supporting business matching between Japanese companies and Pakistani ICT companies
  • Operation, maintenance, and improvement of the Website and related services
  • Providing information and improving response quality through the AI chatbot
  • Creating statistical data in a form that does not identify individuals
  • Responding to requests based on laws, regulations, or instructions from relevant authorities

3. Use of the AI Chatbot and Company Database

The AI chatbot on the Website generates responses by referring to:

  • Public information available on the Website
  • Information registered in PSEB’s company database, such as company profiles, services, and technology fields

All company information is managed under the responsibility of PSEB, and appropriate measures are taken to ensure proper handling of personal and corporate data.

4. Provision of Personal Information to Third Parties

PSEB will not provide personal information to third parties except in the following cases:

  • When the user has given prior consent
  • When required by laws or regulations
  • When necessary to protect human life, physical safety, or property, and obtaining consent is difficult
  • When personal information is provided to contractors to the extent necessary to achieve the intended purposes (In such cases, PSEB will ensure appropriate contractual arrangements and supervision)

5. Management of Personal Information

PSEB implements appropriate technical and organizational security measures to prevent unauthorized access, leakage, loss, alteration, or other risks to personal information and manages such information properly.

6. Retention Period of Personal Information

Personal information will be retained only for the period necessary to achieve the purposes for which it was collected. Once it is no longer needed, the information will be securely deleted or anonymized using appropriate methods.

7. Requests for Disclosure, Correction, or Deletion

If a user requests disclosure, correction, addition, deletion, or suspension of use of their personal information, PSEB will respond appropriately and promptly in accordance with applicable laws and regulations.

8. Use of Cookies

The Website may use cookies to enhance usability and analyze usage trends. Users can disable or restrict cookies through their browser settings; however, some functions of the Website may not operate properly as a result.

9. Changes to This Privacy Policy

This Privacy Policy may be revised without prior notice due to changes in laws, regulations, or the content of the Website. Any revised policy will become effective upon publication on the Website.

10. Contact Information

For inquiries regarding this Privacy Policy, please contact:

Pakistan Software Export Board (PSEB) (※ Contact details will be provided separately on the Website)

Supplementary Provisions for International Users

(EU GDPR Considerations)

This section provides supplementary information for users located in the European Union, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) of the European Union.

1. Legal Basis for Processing (GDPR – Article 6)

For users located in the European Union, PSEB processes personal data based on one or more of the following legal grounds:

  • The user’s consent
  • The necessity of processing for responding to inquiries or providing requested services
  • Compliance with legal obligations
  • Legitimate interests pursued by PSEB, provided such interests do not override the fundamental rights and freedoms of the data subject

2. Cross-Border Data Transfers

Personal information collected through the Website may be processed or stored in Pakistan or other countries where PSEB or its service providers operate.

PSEB ensures that appropriate safeguards are implemented for cross-border data transfers, including contractual, organizational, and technical measures, in accordance with applicable data protection laws.

3. Rights of Data Subjects

Users in the European Union have the following rights:

  • Right of access to personal data
  • Right to rectification
  • Right to erasure (“right to be forgotten”)
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent at any time (where processing is based on consent)

Requests related to these rights will be handled without undue delay and in accordance with GDPR requirements.

4. Automated Processing and AI Chatbot Use

The AI chatbot provided on the Website is intended solely for information retrieval and assistance purposes. It does not perform automated decision-making or profiling that produces legal or similarly significant effects on users, as defined under Article 22 of the GDPR.

Users are advised not to submit sensitive personal data through the chatbot interface.

5. Data Retention and Minimization

PSEB adheres to the principles of data minimization and purpose limitation under both APPI and GDPR. Personal data is retained only for as long as necessary to fulfill the stated purposes or to comply with legal obligations.

6. Security Measures

PSEB implements reasonable and appropriate technical and organizational measures to protect personal data, including:

  • Access controls and authentication mechanisms
  • Data encryption and secure storage practices
  • Internal policies governing data handling and confidentiality

7. Supervisory Authority and Complaints

EU users have the right to lodge a complaint with a competent supervisory authority in their country of residence if they believe that their personal data has been processed in violation of the GDPR.

8. Governing Language

In the event of any discrepancy between different language versions of this Privacy Policy, the English version shall prevail unless otherwise required by applicable law.

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